The History of Kabukicho and Aguraya
Shinjuku’s Kabukicho is known worldwide today as the “city that never sleeps,” filled with neon lights and constant energy.
Yet its origins go back to the postwar era, when the area rose from the ashes of war with a dream of becoming a cultural hub.
The Birth of Kabukicho after the War
After World War II, a plan was proposed to build a Kabuki theater in Shinjuku as part of the city’s reconstruction.
Although the theater itself was never realized, the name “Kabukicho” remained.
By the 1950s, the district had grown into a hub of theaters and cinemas, flourishing as a center of art and entertainment.
Showa Era Vibrancy and the Rise of Dining Culture
During Japan’s period of high economic growth, dining out became more common as people enjoyed greater prosperity.
Izakayas and casual eateries flourished, and Kabukicho established itself as a lively night district where people came to watch movies, share meals, and drink together.
The Founding of Aguraya in 1974
Amid this vibrant atmosphere, **Aguraya was founded in 1974 (Showa 49)**.
At that time, Kabukicho was a crossroads of entertainment and dining.
Aguraya opened as a traditional Japanese restaurant offering nourishing dishes such as **suppon (softshell turtle) and fugu (pufferfish)**.
From the beginning, the goal was to provide a calm and welcoming space where guests could refresh themselves away from the bustling streets.
Through the Bubble Era and Heisei Period
From the 1980s through the 1990s, Kabukicho mirrored Japan’s economic highs and lows.
During the bubble era, extravagant nightlife thrived, while in the Heisei period the district transformed into a global hub of dining and entertainment.
Through these changes, Aguraya consistently served authentic Japanese cuisine, becoming a trusted choice for both regulars and business gatherings.
Reiwa Era Kabukicho and the Value of Tradition
Today, Kabukicho continues to attract both locals and international visitors, bustling day and night.
Amid rapid changes, long-standing restaurants have become rare.
Aguraya, with nearly half a century of history, stands as a symbol of tradition, offering unchanging Japanese flavors in a district that is always evolving.
Conclusion｜Changing Streets, Unchanging Taste
Kabukicho has transformed many times since the postwar years — from theaters and cinemas, to nightlife, to a global tourist destination.
Through all these eras, Aguraya has remained, preserving authentic Japanese cuisine since 1974.
The contrast between the ever-changing city and the timeless comfort of a traditional restaurant creates a truly unique experience for every guest.